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Kay S. Hymowitz
Tweens: Ten Going on Sixteen
As the authority of parents wanes, preteens are falling under the sway of peer groups and marketers. The disquieting result: “hip” and “sexy” ten-year-olds.
Autumn 1998

During the past year my youngest morphed from child to teenager. Down came the posters of adorable puppies and the drawings from art class; up went the airbrushed faces of Leonardo di Caprio and Kate Winslet. CDs of Le Ann Rimes and Paula Cole appeared mysteriously, along with teen fan magazines featuring glowering movie and rock-and-roll hunks with earrings and threatening names like Backstreet Boys. She started reading the newspaper—or at least the movie ads—with all the intensity of a Talmudic scholar, scanning for glimpses of her beloved Leo or, failing that, Matt Damon. As spring approached and younger children skipped past our house on their way to the park, she swigged from a designer-water bottle, wearing the obligatory tank top and denim shorts as she whispered on the phone to friends about games of Truth or Dare. The last rites for her childhood came when, embarrassed at reminders of her foolish past, she pulled a sheet over her years-in-the-making American Girl doll collection, now dead to the world.

So what's new in this dog-bites-man story? Well, as all this was going on, my daughter was ten years old and in the fourth grade.

Those who remember their own teenybopper infatuation with Elvis or the Beatles might be inclined to shrug their shoulders as if to say, "It was ever thus." But this is different. Across class lines and throughout the country, elementary and middle-school principals and teachers, child psychologists and psychiatrists, marketing and demographic researchers all confirm the pronouncement of Henry Trevor, middle-school director of the Berkeley Carroll School in Brooklyn, New York: "There is no such thing as preadolescence anymore. Kids are teenagers at ten."

Marketers have a term for this new social animal, kids between eight and 12: they call them "tweens." The name captures the ambiguous reality: though chronologically midway between early childhood and adolescence, this group is leaning more and more toward teen styles, teen attitudes, and, sadly, teen behavior at its most troubling.

The tween phenomenon grows out of a complicated mixture of biology, demography, and the predictable assortment of Bad Ideas. But putting aside its causes for a moment, the emergence of tweendom carries risks for both young people and society. Eight- to 12-year-olds have an even more wobbly sense of themselves than adolescents; they rely more heavily on others to tell them how to understand the world and how to place themselves in it. Now, for both pragmatic and ideological reasons, they are being increasingly "empowered" to do this on their own, which leaves them highly vulnerable both to a vulgar and sensation-driven marketplace and to the crass authority of their immature peers. In tweens, we can see the future of our society taking shape, and it's not at all clear how it's going to work.

Perhaps the most striking evidence for the tweening of children comes from market researchers. "There's no question there's a deep trend, not a passing fad, toward kids getting older younger," says research psychologist Michael Cohen of Arc Consulting, a public policy, education, and marketing research firm in New York. "This is not just on the coasts. There are no real differences geographically." It seems my daughter's last rites for her American Girl dolls were a perfect symbol not just for her own childhood but for childhood, period. The Toy Manufacturers of America Factbook states that, where once the industry could count on kids between birth and 14 as their target market, today it is only birth to ten. "In the last ten years we've seen a rapid development of upper-age children," says Bruce Friend, vice president of worldwide research and planning for Nickelodeon, a cable channel aimed at kids. "The 12- to 14-year-olds of yesterday are the ten to 12s of today." The rise of the preteen teen is "the biggest trend we've seen."

Scorning any symbols of their immaturity, tweens now cultivate a self-image that emphasizes sophistication. The Nickelodeon-Yankelovich Youth Monitor found that by the time they are 12, children describe themselves as "flirtatious, sexy, trendy, athletic, cool." Nickelodeon's Bruce Friend reports that by 11, children in focus groups say they no longer even think of themselves as children.

They're very concerned with their "look," Friend says, even more so than older teens. Sprouting up everywhere are clothing stores like the chain Limited Too and the catalog company Delia, geared toward tween girls who scorn old-fashioned, little-girl flowers, ruffles, white socks, and Mary Janes in favor of the cool—black mini-dresses and platform shoes. In Toronto a tween store called Ch!ckaboom, which offers a manicurist and tween singing-star Jewel on the sound system, hypes itself as "an adventure playground where girls can hang out, have fun, and go nuts shopping." A recent article on tween fashion in the New York Times quoted one ten-year-old sophisticate primping in a changing room at Saks Fifth Avenue: "It's black and I love to wear black. It goes with everything."

Less cosmopolitan tweens may eschew the understated little black dress, but they are fashion mad in their own way. Teachers complain of ten- or 11-year-old girls arriving at school looking like madams, in full cosmetic regalia, with streaked hair, platform shoes, and midriff-revealing shirts. Barbara Kapetanakes, a psychologist at a conservative Jewish day school in New York, describes her students' skirts as being about "the size of a belt." Kapetanakes says she was told to dress respectfully on Fridays, the eve of the Jewish Sabbath, which she did by donning a long skirt and a modest blouse. Her students, on the other hand, showed their respect by looking "like they should be hanging around the West Side Highway," where prostitutes ply their trade.

Lottie Sims, a computer teacher in a Miami middle school, says that the hooker look for tweens is fanning strong support for uniforms in her district. But uniforms and tank-top bans won't solve the problem of painted young ladies. "You can count on one hand the girls not wearing makeup," Sims says. "Their parents don't even know. They arrive at school with huge bags of lipstick and hair spray, and head straight to the girls' room."

Though the tweening of youth affects girls more visibly than boys, especially since boys mature more slowly, boys are by no means immune to these obsessions. Once upon a time, about ten years ago, fifth- and sixth-grade boys were about as fashion-conscious as their pet hamsters. But a growing minority have begun trading in their baseball cards for hair mousse and baggy jeans. In some places, $200 jackets, emblazoned with sports logos like the warm-up gear of professional atheletes, are de rigueur; in others, the preppy look is popular among the majority, while the more daring go for the hipper style of pierced ears, fade haircuts, or ponytails. Often these tween peacocks strut through their middle-school hallways taunting those who have yet to catch on to the cool look.

Cosmetics companies have found a bonanza among those we once thought of as children. The Tinkerbell Company has sold cosmetics to girls ages four to ten since the late fifties. For the most part, these were really more like toys, props for dress-up games and naive attempts to imitate Mommy. Today Tinkerbell has grown up and gone to Soho. New products for the spring of 1998 included roll-on body glitter and something called "hair mascara," a kind of roll-on hair color, in what the company has described as "edgy colors"—neon green, bright blue, and purple. AM Cosmetics has introduced the Sweet Georgia Brown line for tweens. It includes body paints and scented body oils with come-hither names like Vanilla Vibe and Follow Me Boy. Soon, thanks to the Cincinnati design firm Libby Peszyk Kattiman, after she has massaged her body with Follow Me Boy oil, your little darling will also be able to slip into some tween-sized bikini panties.

After completing her toilette, your edgy little girl might want to take in a movie with a baggy-panted, Niked dude. They won't bother with pictures aimed at them, though; nine to 12s are snubbing films like Madeline or Harriet the Spy. Edgy tweens want cool, hip, and sexy. "When I hear parents complain about no films for their young kids, it kind of gets to me," says Roger Birnbaum, producer of such films for preteens as Angels in the Outfield and Rocket Man, "because when you make those kinds of films, they don't take their kids to see them." They prefer R-rated films like Object of My Affection, about a young woman who falls in love with a homosexual; or Scream, the horror story about a serial killer hunting down young women; or the soap opera Titanic, which succeeded so hugely because teen and tween girls went back to watch 31/2 hours of Leonardo di Caprio three, four, even five times. "These are different times," concedes Stanley Jaffe, one of the producers of the new Madeline, in response to doubts about the potential of his movie, "and you can't go into it thinking you're making a children's film." In other words, there are no children's movies here.

The same goes for other media. Magazine publishers—by the early nineties magazines like Sports Illustrated for Kids and Nickelodeon were beginning to replace comics as the print entertainment of choice for children—say that warm and cutesy images are out; cool is in. Celebrities like actor Will Smith and rapper Puff Daddy adorn the cover of almost every issue of Nickelodeon, the cable channel's magazine geared toward eight- to 14-year-olds. Editor Laura Galen says that whenever her magazine reduces its entertainment coverage, tween complaints flood the mail. By the late eighties, tweens helped launch the new genre of what might be called peach-fuzz rock—bands made up of barely pubescent male sex-symbols-in-training. At that time, girls were going screaming mad for a group called New Kids on the Block; after their voices changed and their beards grew in, New Kids lost out to a group called Hanson, now filling stadiums with panting tweens.

Danny Goldberg, chief executive officer of Mercury Records, which produces Hanson, recalls that teen girls have had immense influence on the music business since the days of Frank Sinatra. "But now," he says, "the teenage years seem to start at eight or nine in terms of entertainment tastes. The emotions are kicking in earlier. It's a huge audience."

No aspect of children's lives seems beyond the reach of tween style. Even the Girl Scouts of America have had to change their image. In 1989 the organization commissioned a new MTV-style ad, with rap music and an appearance by tween lust-object Johnny Depp. Ellen Christie, a media specialist for the organization, said it had to "get away from the uniformed, goody-goody image and show that Girl Scouts are a fun, mature, cool place to be." The Girl Scouts?

Those who seek comfort in the idea that the tweening of childhood is merely a matter of fashion—who maybe even find their lip-synching, hip-swaying little boy or girl kind of cute—might want to think twice. There are disturbing signs that tweens are not only eschewing the goody-goody childhood image but its substance as well.

Tweens are demonstrating many of the deviant behaviors we usually associate with the raging hormones of adolescence. "Ninth and tenth grade used to be the starting point for a lot of what we call risk behaviors," says Brooklyn middle-school head Henry Trevor, as he traces the downward trajectory of deviancy many veteran educators observe. "Fifteen years ago they moved into the eighth grade. Now it's seventh grade. The age at which kids picture themselves starting this kind of activity has gone down."

Hard data about how tweens are defining deviancy down is sketchy. For one thing, most studies of risk behavior begin with 15-year-olds. High school kids give fairly reliable answers in surveys, but middle-school kids are often confusingly inconsistent. As for ten-year-olds, until recently it seemed absurd for researchers to interview them about their sexual activity and drug use.

The clearest evidence of tweendom's darker side concerns crime. Although children under 15 still represent a minority of juvenile arrests, their numbers grew disproportionately in the past 20 years. According to a report by the Office of Juvenile Justice and Delinquency Prevention, "offenders under age 15 represent the leading edge of the juvenile crime problem, and their numbers are growing." Moreover, the crimes committed by younger teens and preteens are growing in severity. "Person offenses, which once constituted 16 percent of the total court cases for this age group," continues the report, "now constitute 25 percent." Headline grabbers—like Nathaniel Abraham of Pontiac, Michigan, an 11-year-old who stole a rifle from a neighbor's garage and went on a shooting spree in October 1997, randomly killing a teenager coming out of a store; and 11-year-old Andrew Golden, who, with his 13-year-old partner, killed four children and one teacher at his middle school in Jonesboro, Arkansas—are extreme, exceptional cases, but alas, they are part of a growing trend toward preteen violent crime.

Though the absolute numbers remain quite small, suicide among tweens more than doubled between 1979 and 1995. Less lurid but still significant, a London-based child advocacy group called Kidscape announced in March a 55 percent increase over the previous 18 months in calls reporting tween girl-on-girl bullying, including several incidents involving serious injuries.

The evidence on tween sex presents a troubling picture, too. Despite a decrease among older teens for the first time since records have been kept, sexual activity among tweens increased during that period. It seems that kids who are having sex are doing so at earlier ages. Between 1988 and 1995, the proportion of girls saying they began sex before 15 rose from 11 percent to 19 percent. (For boys, the number remained stable, at 21 percent.) This means that approximately one in five middle-school kids is sexually active. Christie Hogan, a middle-school counselor for 20 years in Louisville, Kentucky, says: "We're beginning to see a few pregnant sixth-graders." Many of the principals and counselors I spoke with reported a small but striking minority of sexually active seventh-graders.

Equally striking, though less easily tabulated, are other sorts of what Michael Thompson, an educational consultant and co-author of the forthcoming Raising Cain: Protecting the Emotional Life of Boys, calls "fairly sophisticated sexual contact" short of intercourse among tweens. Thompson hears from seventh- and eighth-graders a lot of talk about oral sex, which they don't think of as sex; "for them, it's just fooling around," he says. A surprising amount of this is initiated by girls, Thompson believes. He tells the story of a seventh-grade boy who had his first sexual experience when an eighth-grade girl offered to service him in this way. "The boy wasn't even past puberty yet. He described the experience as not all that exciting but 'sort of interesting.'"

Certainly the days of the tentative and giggly preadolescent seem to be passing. Middle-school principals report having to deal with miniskirted 12-year-olds "draping themselves over boys" or patting their behinds in the hallways, while 11-year-old boys taunt girls about their breasts and rumors about their own and even their parents' sexual proclivities. Tweens have even given new connotations to the word "playground": one fifth-grade teacher from southwestern Ohio told me of two youngsters discovered in the bushes during recess.

Drugs and alcohol are also seeping into tween culture. The past six years have seen more than a doubling of the number of eighth-graders who smoke marijuana (10 percent today) and those who no longer see it as dangerous. "The stigma isn't there the way it was ten years ago," says Dan Kindlon, assistant professor of psychiatry at Harvard Medical School and co-author with Michael Thompson of Raising Cain. "Then it was the fringe group smoking pot. You were looked at strangely. Now the fringe group is using LSD."

Aside from sex, drugs, and rock and roll, another teen problem—eating disorders—is also beginning to affect younger kids. This behavior grows out of premature fashion-consciousness, which has an even more pernicious effect on tweens than on teens, because, by definition, younger kids have a more vulnerable and insecure self-image. Therapists say they are seeing a growing number of anorexics and obsessive dieters even among late-elementary-school girls. "You go on Internet chat rooms and find ten- and 11-year-olds who know every [fashion] model and every statistic about them," says Nancy Kolodny, a Connecticut-based therapist and author of When Food's a Foe: How You Can Confront and Conquer Your Eating Disorder. "Kate Moss is their god. They can tell if she's lost a few pounds or gained a few. If a powerful kid is talking about this stuff at school, it has a big effect."

What change in our social ecology has led to the emergence of tweens? Many note that kids are reaching puberty at earlier ages, but while earlier physical maturation may play a small role in defining adolescence down, its importance tends to be overstated. True, the average age at which girls begin to menstruate has fallen from 13 to between 11 and 121/2 today, but the very gradualness of this change means that 12-year-olds have been living inside near-adult bodies for many decades without feeling impelled to build up a cosmetics arsenal or head for the bushes at recess. In fact, some experts believe that the very years that have witnessed the rise of the tween have also seen the age of first menstruation stabilize. Further, teachers and principals on the front lines see no clear correlation between physical and social maturation. Plenty of budding girls and bulking boys have not put away childish things, while an abundance of girls with flat chests and boys with squeaky voices ape the body language and fashions of their older siblings.

"Kids wear sexually provocative clothes at nine because their parents buy them provocative clothes, not because of their hormones," Robert L. Johnson, director of adolescent and young-adult medicine at the University of Medicine and Dentistry of New Jersey, told me. "A lot of journalists call me to explain some of these things, and they want a good sound bite like 'raging hormones' rather than a complex series of social factors."

Of course, the causes are complex, and most people working with tweens know it. In my conversations with educators and child psychologists who work primarily with middle-class kids nationwide, two major and fairly predictable themes emerged: a sexualized and glitzy media-driven marketplace and absentee parents. What has been less commonly recognized is that at this age, the two causes combine to augment the authority of the peer group, which in turn both weakens the influence of parents and reinforces the power of the media. Taken together, parental absence, the market, and the peer group form a vicious circle that works to distort the development of youngsters.

Much of the media attention about parents working away from home for long hours has focused on infants and toddlers, but the effect of the postmodern domestic routine on a nine- or ten-year-old merits equal concern. The youngest children, after all, have continual adult attention, from baby-sitters or day-care attendants or after-school counselors. But as their children reach the age of eight or nine, many parents, after years of juggling schedules and panics over last-minute sore throats and stomachaches, breathe a sigh of relief as they begin to see growing signs of competence and common sense in their youngsters. Understandably concluding that their children are ready to take more responsibility for themselves, they place a list of emergency numbers on the refrigerator, arrange for a routine after-school phone call, and hand over the keys to the house.

In most people's minds, this sort of arrangement—children alone a few hours after school—is what we mean by latchkey kids. But latchkey kids come in many varieties. According to the educators I spoke with, many youngsters are leaving for school from an empty house after eating breakfast alone. Parents who can afford it will sometimes hand their children $3 and tell them to pick up juice and a muffin on their way to school. Others have their children pick up fast food or frozen meals for dinner—which a small but sad minority will eat with only Bart Simpson or the local TV newscaster for company.

Almost without exception, the principals and teachers I spoke with describe a pervasive loneliness among tweens. "The most common complaint I hear," says Christie Hogan, "is, 'My mom doesn't care what I do. She's never home. She doesn't even know what I do.'" Although the loneliest and most estranged kids don't talk to counselors and can't even be coaxed into after-school programs when they are available, the more resourceful and socially well-adjusted children stay after school whether or not there is a formal program, hanging around popular teachers and counselors. "We have to shoo them home at six sometimes," recounts one New York City middle-school director. "They don't want to go home. No one's there."

Another, more subtly noxious consequence of the loss of family life has been less commonly understood: the expanding authority of a rigidly hierarchical and materialistic peer group. Kids, like nature, abhor a vacuum, and the power of the school peer group grows luxuriantly in soil left fallow by a rootless home life. With no one home, today's tween is captive to an age-segregated peer group whose inflexible customs and mall-driven ideals are too often the only ones he knows.

Many educators I talked with believe that kids are forming cliques earlier than ever, in the fifth and sixth grades rather than the seventh and eighth, as was the case until recently. Researchers are finding the same thing, as reported, for example, in a recent study published this year entitled Peer Power: Culture and Identity by Patricia A. Adler with Peter Adler.

These peer groups should not be confused with simple childhood friendships. They are powerful and harsh mechanisms for making kids conform to the crudest, most superficial values. By late elementary school, according to Peer Power, boys understand that their popularity depends on "toughness, troublemaking, domination, coolness, and interpersonal bragging and sparring skills." Girls, on the other hand, "deriv[e] their status from their success at grooming, clothes, and other appearance-related variables; . . . [their] romantic success as measured through popularity and going with boys; affluence and its correlates of material possessions and leisure pursuits." Educators repeatedly note how harsh tweens are toward classmates who wear the wrong brand of sneakers or listen to yesterday's music. Childhood cruelty, always latent, finds an outlet in enforcing the rigid fashion laws of the in-group, whose dominion is now relatively unchallenged by parents and outside peers.

Paradoxically, then, while the tween has less company, he also has less privacy. Hannah Arendt once observed that if you think adults can be authoritarian in their dealings with children, you ought to see the peer group in action. Middle school can be a quasi-Orwellian world, where each child is under continual surveillance by his peers, who evaluate the way he walks, the way he looks, the people he talks to, the number of times he raises his hand in class, the grade he got on his science project. If two kids become romantically linked, their doings are communal property. Each phone call, kiss, or grope is reported, judged, and—in the case of boys, at any rate—simultaneously ridiculed and urged onward by the group leaders. "You kissing her?" they taunt, according to Patricia Hersch in her recent study entitled A Tribe Apart. "You get her in bed or something?" Not that things are better if you get rid of the boys. According to one fifth-grade teacher at a private New York City girls' school, students are frequently so wrought up about the vicissitudes of friendships within their group that they can't do their math or English.

Add to this hothouse a glamour- and celebrity-mad tween market-culture, and things get even steamier. In fact, both parental absence and the powerful peer group are intricately connected to the rise of a burgeoning tween market. To be sure, candy, toy, and cereal manufacturers had long known the power of tween cravings before they even defined this new niche group. But tweens really began to catch the eye of businesses around the mid-eighties, a time when, paradoxically, their absolute numbers were falling. The reason was simple. Market research began to reveal that more and more children this age were shopping for their own clothes, shoes, accessories, drugstore items—even for the family groceries.

Jordache Jeans was one of the first companies to spot the trend. "My customers are kids who can walk into a store with either their own money or their mothers'," explained the company's director of advertising at the time. "The dependent days of tugging on Mom or Dad's sleeve are over." Jordache celebrated the new era with ads befitting a revolution. Ignoring—or rather, scorning—parents, they appealed directly to kids who had money in their pockets and puerile dreams of sophistication in their heads. Parents found nothing amusing in seeing jean-clad youngsters on TV, saying things like "Have you ever seen your parents naked?" and "I hate my mother. She's prettier than me," and after many complaints, Jordache pulled the plug. Though today's tween ads downplay the shock effect, they take the same fundamental approach: kids are on their own, is the premise; flatter them as hip and aware almost-teens rather than out-of-it little kids—as independent, sophisticated consumers with their own language, music, and fashion.

Anyone who remembers high school will recall many of these dynamics. But it is important to recognize that the combination of isolation from adults, peer cruelty, and fantasies of sophistication, though always a danger to the alienated teenager, is especially taxing to the fragile ego of the preadolescent. With less life experience and even less self-awareness (if that's possible) than their teenage brothers and sisters, preadolescents have fewer internal resources to fall back on. As Helen Colvin, a middle-school science teacher from Harrisburg, Pennsylvania, explains: "These kids have two years less time to become a firm person. That's two years less time to discover what they are, what they believe, to experiment with identity. Instead, they just want to be like their friends."

How do parents view all this? For while they may be out of the house for long hours, parents still have the capacity to break, or at least loosen, the choke hold of the peer group. Many parents negotiate diplomatic compromises, giving in on lipstick, say, while holding the line on pierced navels and quietly trying to represent alternatives. But a surprising number of parents, far from seeking to undermine their children's tweenishness, are enablers of it. When Jim Alloy, principal of Fox Lane Middle School in Bedford, New York, tried to ban tank tops, he was beset by a number of irate parents who accused him of discriminating against girls. Other educators marvel at the number of boys whose parents not only buy them expensive Starter jackets but immediately buy them another one if, as so often happens, they lose it.

Many parents are pleased to see their children hip to the market. "I'm glad my girls respond to fashion," said one mother of tweens in a recent New York Times article on tween fashion sense. "Trends aren't something you should learn about all of a sudden when you're in college." Another mother frowned over her seven-year-old's choice of a smocked dress as "too babyish." Nor does the enthusiasm for precocity stop with leopard-print tops and thigh-slit black skirts. I sat in amazement at a summer-camp performance this summer as a group of about 30 tweens sang a medley of rock-and-roll songs. The girls in their bare midriffs and miniskirts shimmied and vamped for the pleasure of their upper-middle-class parents, who whooped and hollered like revelers at a strip joint.

Of course, just because they like rock and roll doesn't mean these parents are trying to push their kids into sex and drugs or, for that matter, alcohol and anorexia. Doubtless, many of them are panicky at the prospect of adolescence and all its dangers. Still, their enthusiasm for their children's pseudosophistication betrays a deep confusion about their own role.

The one theme that comes through loud and clear in talking to educators and therapists is that, with parents and their tween children, it's the blind leading the blind. "I'm hearing statements like, 'What can I do? I can't make him read,'" says one director of a New York City private middle school. "And the child is in fifth grade. What does it mean that an adult feels he cannot make a ten-year-old do something?" A middle-school principal from Putnam County, New York, concurs: "I used to say to a kid behaving rudely, 'Young man, would you speak that way at home?' and he would hang his head and say, 'No.' Now I ask a kid, and he looks surprised and says, 'Yeah.'"

It's too simple to trace the trend toward passive parenting back to the time and energy deficits experienced by most working parents. The reluctance to guide and shape tween behavior is as much an ideological as a practical matter. Parents are suffering from a heavy diet of self-esteem talk. In their minds, to force a child to speak politely, to make him read, to punish him for being out of line, is to threaten his most primary need—to express himself. "You'll damage his self-esteem," principals and teachers often hear from parents of children who face discipline for troublemaking.

Though the most influential recent works on preteens and early adolescents, by feminist-inspired child specialists like Carol Gilligan and Peggy Orenstein, focus on girls, they capture the prevailing expert wisdom about self-esteem, whose sorry consequences can be seen in the boorish attitudes of both sexes. According to such experts, the biggest problem tween girls face is not a loss of adult guidance but the opposite. Parents and teachers are guilty of "silencing" girls around this age, goes the argument, and the result is a loss of self-confidence. Instead of submitting children to what Gilligan calls "the tyranny of the nice and the kind," adults should instead focus their parenting energies on supporting and modeling assertive behavior.

And Gilligan and her followers do mean assertive. The new model for girls is the sort of macho, braggart boy that in more levelheaded times made parents hide their daughters. In her study of several California middle schools, Orenstein is impressed by the self-confidence of the boys she observes who call out in class and shout one another down when they have an answer. "[W]hen the girls in [the] class do speak," she writes sadly, "they follow the rules."

Not only did these writers fail to think through what happens when adults believe that children are better off ignoring rules of behavior, but also they neglected to ask about the ultimate purpose of the power they proposed to hand over to children. Confidence, sure—but confidence in the service of what goal? Self-assertion toward what end? Kids certainly couldn't be expected to know the answer. There is nothing in the creed of self-esteem that encourages adults to help mold children's judgment about what matters in life. In fact, quite the opposite. Empowerment implies that children should determine their own style, codes of behavior, and values without serious interference from parents. And they have.

Though the experts missed it entirely, producers of popular culture have been quick to grasp the empty heart of child empowerment, just as they understood the related consequences of parental absence. They saw that children's will to power and immature longings were easy to exploit. Ad writers for Bonne Bell cosmetics, for instance, marry the approved language of self-esteem and the child's natural desire to seem grown-up and hip in the eyes of her peers. "We know how to be cool," goes the text accompanying pictures of a new product called Lip Lix. "We have our own ideas. And make our own decisions. Watch out for us. We are girls."

The Spice Girls, the wildly popular British rock singers who sport slip dresses, hot pants, belly shirts, and oily globs of lipstick and mascara, invented the term "girl power" precisely to evoke the empty formula of self-esteem, whose ingredients are nothing more than self-assertion and face paint—or nothing more than "strength, courage, and a Wonderbra," as one Spice Girl motto puts it. "I'll tell you what I want, what I really, really want," they sing in the tune familiar now to girls five years and older worldwide, girls who at concerts flash the Winston Churchill V-sign and clench their fists in a power salute. And what is it? Caught up in the belief that power was in and of itself a satisfactory guiding virtue, self-esteem theorists failed to consider that what girls might really, really want is to dress up like female impersonators.

They also failed to grasp that empowerment is finally a greedy principle. When tweens talk about girl power on Websites and in interviews, they make it clear that pure, undiluted self-esteem tends to ride roughshod over values smelling of self-restraint. "It's about not letting anyone judge you." "It's about no limitations," they write. YM magazine for teens has run a section called "Girl Zone: Your Guide to Kicking Butt."

Teachers confirm that, as far as kids are concerned, empowerment amounts to an in-your-face attitude. "If you tell them, 'You have to do your homework, or you won't graduate,'" says a counselor in a Queens middle school, "they look at you and say, 'So?'" A fifth-grade teacher at a tony East Side private girls' school says, "There's a lot of calling out. You try to get them to raise their hands, to wait their turn. They're very impatient and demanding. They challenge every point on the test. They insist on attention immediately." In Hollywood it is said that tweens roar with pleasure when the Titanic character played by Kate Winslet tells her mother to shut up and punctuates her order with an obscene gesture.

Of course, girls are not the only beneficiaries of the ideology of child empowerment. Boys also are enjoying the reign of "no limitations." Faced with students who have been taught the lessons of their own empowerment and who have no experience of authoritative, limit-setting adults at home, educators find themselves coping with a growing indifference toward authority. It's a situation the schools have trouble handling. When they want to discipline boys who are caught writing obscenities in a girl's yearbook, or stuffing a backpack down the toilet, or throwing a stink bomb in the school auditorium—to cite a few of the examples I heard—school officials are not likely to receive any support from the parent. Seeing their job as being their child's advocate in the narrowest, legalistic sense, parents of the culprits in these instances cajoled, manipulated, and argued against any attempt by the school to have their sons face the music.

It is likely that girls' traditional role as goody-goodies used to act as a brake on boys' natural tendency toward restlessness and machismo. Now, as girls are "empowered" to become as bad as they wanna be, boys are "empowered" to become even badder. "Sixth-graders used to be benign and afraid of adults," Bedford, New York, principal Jim Alloy told me. "Now you see some of them who are so defiant, their parents have no idea what to do with them. I have several students from affluent homes with PINS petitions against them." (PINS, which stands for Person in Need of Supervision, allows local authorities to intercede with out-of-control kids.) Whether boy or girl, empowered children, it seems, find support for—or at least, indifference toward—their worst impulses.

Thus tweens, far from being simply a marketing niche group, speak to the very essence of our future. They are the vanguard of a new, decultured generation, isolated from family and neighborhood, shrugged at by parents, dominated by peers, and delivered into the hands of a sexualized and status- and fad-crazed marketplace.

A second-grade teacher told me that, at her school's yearly dance festival, she is finding it increasingly difficult to interest her seven-year-olds in traditional kid stuff like the Mexican hat dance or the hokey-pokey. They want to dress up like the Spice Girls and shimmy away. Look for the tweening of America to continue its downward march.

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