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Myron Magnet
Can We Still Build Real Architecture? « Back to Story

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Audrey Burtrum-Stanley May 15, 2014 at 12:08 PM
Splendid article. I loved reading allllllllllll of this as it was a great tour, educational and produced in an excellent writing style. The article even introduced me to a new word: 'shibboleth'. Give this Myron Magnet a GOLD STAR.
Max, quite frankly, that's nonsense. So the buildings are "fake" because YOU claim they are "trite" and exercises in "self-promotion." Ralph Lauren's building in a classical style doesn't mean it is at all about self-promotion. It is about building a beautiful building to house that particular store. A building doesn't somehow become "fake" just because a business does it. If anything, IMO, a lot of the contemporary "architecture" that is really nothing of the sort is all about self-promotion, but of the designer (I refuse to use the word architect) themself.
asiana here i would love some Beaux art i just need to find someone to do it for me
the art is so amazingly beautiful i would like a house one day
the art is so amazingly beautiful i would like a house one day
And, despite the author's enthusiasm for these two ersatz follies, the answer is "no" - at least on this evidence.

Pastiche reconceptions of late 19th century buildings for niche clienteles don't represent "real architecture": they are the trite and - at least in the case of the Lauren building - over-built exercises in self-promotion.

To take up the author's cheery conclusion, what has "sold" here is not architectural vision or even, especially, aesthetic virtue, but rather the ostentatious fact of just how many monogrammed shirts went into being able to build a sham "classic" and, gosh, not use the height limit.

There is "real" architecture around - even within the economic, social and planning constraints of NYC - the BIG West 57th building has potential: but these? Please.
Lovely article. Great pictures. Thanks.
Beauty is truth . . . and apparently people are buying it.